Strategy in Action, Strategic Thinking, Understanding and Practice
Pearson, Gordon
ISBN 10: 0134535804 ISBN 13: 9780134535807
Editore: Pearson Education, Limited, 1999
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Da
Better World Books Ltd, Dunfermline, Regno Unito
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Venditore AbeBooks dal 13 ottobre 2008
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Descrizione:
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo GRP26227847
Riassunto:
Strategy in Action is a thoroughly revised and updated edition of the best-selling title Strategic Thinking.
Strategy in Action emphasises the basic simplicity of much of strategic management theory, but acknowledges the complexity of using this theory to make decisions and implement successful change.
The author looks critically at various theoretical approaches to strategy and also highlights some of the practical issues that have arisen as a result of technological innovation and change. The text provides an explanation of the Hierarchy of Objectives and distinguishes between strategic and financial objectives and performance. It also provides a way of incorporating ethical considerations in the basic strategic model of business.
Product Description: Book by Pearson Gordon
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Dati bibliografici
Titolo: Strategy in Action, Strategic Thinking, ...
Casa editrice: Pearson Education, Limited
Data di pubblicazione: 1999
Condizione: Good
Edizione: 2nd.