Strategy and Business Models in the Digital Age

Parmentier, Guy; Gandia, Romain

ISBN 10: 1035344076 / ISBN 13: 9781035344079

Editore: Edward Elgar Publishing, 2025

Unread book in perfect condition. Codice articolo 48118278

Riassunto:

This innovative book dissects the transitions and technologies that are appearing in our new digital age. Authors Guy Parmentier and Romain Gandia expand on how this modern industrial revolution is profoundly transforming not just our society as a whole but is also challenging traditional approaches to strategic management.

Strategy and Business Models in the Digital Age argues throughout that, in order to meet the challenges of this new industrial revolution 4.0, strategic management needs to be profoundly renewed through the integrating the logic of business models, platforms, multi-sided architecture and openness. The authors explore the evolution of strategic thinking from classical models to the latest conceptual research, and illustrate key concepts through industry case studies, such as the approaches used by Amazon and Airbnb. Overall, this book repositions value logic at the heart of strategic business design and proposes a set of actions, principles and practices for designing new business models and digital strategies in this new era.

This is an invaluable resource for students and academics within the fields of digital technologies and AI, organisational innovation, strategic management and sustainability. It will also appeal to managers and strategy professionals, who will find it beneficial in understanding the challenges and strategic consequences of digital transformation.

Informazioni sull?autore: Guy Parmentier, Full Professor in Innovation Management, CERAG Laboratory, Grenoble Alpes University and Romain Gandia, Associate Professor in Strategy, Department of Technology & Management, University of Savoie Mont Blanc, IREGE Laboratory, France

Dati bibliografici

Titolo: Strategy and Business Models in the Digital ...
Casa editrice: Edward Elgar Publishing
Data di pubblicazione: 2025
Legatura: Rilegato
Condizione: As New