Strategy Maps: Converting Intangible Assets into Tangible Outcomes

Norton, David P.,Kaplan, Robert S.

ISBN 10: 1591391342 / ISBN 13: 9781591391340

Editore: Harvard Business Review Press, 2004

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Codice articolo S_435955206

Dati bibliografici

• Titolo: Strategy Maps: Converting Intangible Assets into Tangible Outcomes
• Editore: Harvard Business Review Press
• Data di pubblicazione: 2004
• Lingua: Inglese
• ISBN 10: 1591391342
• ISBN 13: 9781591391340
• Rilegatura: Hardcover
• Condizione: Very Good

Descrizione articolo

Riassunto

More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.

Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the "strategy map"--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual "aha!" for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.

L'autore

Robert S. Kaplan is the Marvin Bower Professor of Leadership Development at Harvard Business School.

David P. Norton serves as a Director with the Balanced Scorecard Collaborative.