The Strategy Process : Concepts, Contexts, Cases

Henry Mintzberg, Joseph Lampel, James Brian Quinn, Sumantra Ghoshal

ISBN 10: 027365120X / ISBN 13: 9780273651208

Editore: Financial Times Prent., 2003

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Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher.

Codice articolo 387925/202

Dati bibliografici

• Titolo: The Strategy Process : Concepts, Contexts, Cases
• Editore: Financial Times Prent.
• Data di pubblicazione: 2003
• Lingua: Inglese
• ISBN 10: 027365120X
• ISBN 13: 9780273651208
• Rilegatura: Brossura
• Edizione: quarta edizione
• Condizione: Sehr gut
• Cataloghi dei venditori:
  • Bücher

Descrizione articolo

Riassunto

Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.

Product Description

Book by Henry Mintzberg Joseph Lampel James Brian Quinn Su