Strategy Process : Concepts, Contexts, Cases

Lampel, Joseph; Mintzberg, Henry; Quinn, James Brian; Ghoshal, Sumantra

ISBN 10: 027371628X / ISBN 13: 9780273716280

Editore: Pearson Education, 2014

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May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Codice articolo 18619532-5

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Titolo: Strategy Process : Concepts, Contexts, Cases

Casa editrice: Pearson Education

Data di pubblicazione: 2014

Legatura: Brossura

Condizione: good

Edizione: quinta edizione o successive

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Riassunto:

'There are two people, and only two, whose ideas must be taught to every MBA in the world: Michael Porter and Henry Mintzberg.' - Forbes Magazine The Strategy Process is a truly original and authoritative strategy textbook. The author team of Mintzberg, Lampel, Quinn and Ghoshal introduce a richness of theory and practice into this text, offering an ideal introduction for those who want to develop a deep understanding of strategy. Now into its fifth edition, this text does not shy away from the complexity of strategy but rather seeks to illuminate where it can and encourage debate and reflection at every turn. It shows that strategy is intimately connected with organizational politics and individual management styles, and is firmly grounded in the real world rather than pushing pure theory. As well as offering a comprehensive overview of the huge body of academic knowledge in this area, The Strategy Process encourages a practical perspective through 36 substantial case studies. From modern multinationals to the battlefields of 19th century Europe, this book shows that strategy is everywhere, and understanding it is essential.