The Strategy Process : Concepts, Contexts, Cases
Mintzberg, Henry, Ghoshal, Sumantra, Lampel, Joseph, Quinn, James
ISBN 10: 027371628X ISBN 13: 9780273716280
Editore: Pearson Education, Limited, 2013
Usato
Brossura
Da
Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Venditore AbeBooks dal 13 ottobre 2008
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Descrizione:
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 39622068-20
Riassunto:
'There are two people, and only two, whose ideas must be taught to every MBA in the world: Michael Porter and Henry Mintzberg.' – Forbes Magazine
The Strategy Process is a truly original and authoritative strategy textbook. The author team of Mintzberg, Lampel, Quinn and Ghoshal introduce a richness of theory and practice into this text, offering an ideal introduction for those who want to develop a deep understanding of strategy.
Now into its fifth edition, this text does not shy away from the complexity of strategy but rather seeks to illuminate where it can and encourage debate and reflection at every turn. It shows that strategy is intimately connected with organizational politics and individual management styles, and is firmly grounded in the real world rather than pushing pure theory.
As well as offering a comprehensive overview of the huge body of academic knowledge in this area, The Strategy Process encourages a practical perspective through 36 substantial case studies. From modern multinationals to the battlefields of 19th century Europe, this book shows that strategy is everywhere, and understanding it is essential.
Dalla quarta di copertina: Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context.
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Dati bibliografici
Titolo: The Strategy Process : Concepts, Contexts, ...
Casa editrice: Pearson Education, Limited
Data di pubblicazione: 2013
Legatura: Brossura
Condizione: Very Good
Edizione: quinta edizione o successive