Strategy: Process, Content, Context

Bob De Wit, Ron Meyer

ISBN 10: 1861529643 / ISBN 13: 9781861529640

Editore: Cengage Learning 01/01/1980, 1980

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Riassunto:

Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; uses an overly simplistic step-by-step strategic planning approach; reworks original material into consistent and bite-size pieces of text; and leans heavily towards the authors? own domestic context in terms of the choice of perspectives, theories, examples and cases. De Wit and Meyer?s Strategy actively challenges the educational orthodoxy to encourage students to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking. In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. On the contrary, in this text the authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true strategic thinkers. Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; uses an overly simplistic step-by-step strategic planning approach; reworks original material into consistent and bite-size pieces of text; and leans heavily towards the authors? own domestic context in terms of the choice of perspectives, theories, examples and cases. De Wit and Meyer?s Strategy actively challenges the educational orthodoxy to encourage students to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking. In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. On the contrary, in this text the authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true strategic thinkers.

L'autore: Ron Meyer is Adjunct Professor of Strategic Management at the Rotterdam School of Management, Erasmus University, the Netherlands.

Dati bibliografici

Titolo: Strategy: Process, Content, Context
Casa editrice: Cengage Learning 01/01/1980
Data di pubblicazione: 1980
Legatura: Brossura
Condizione: Very Good
Edizione: terza edizione