Strategy: Process, Content, Context

Bob De Wit

ISBN 10: 1861529643 / ISBN 13: 9781861529640

Editore: Cengage Learning EMEA, 2004

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Petite(s) trace(s) de pliure sur la couverture. Salissures sur la tranche. Pages cornées. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slightly creased cover. Stains on the edge. Dog-eared pages. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo E-401-862

Dati bibliografici

Titolo: Strategy: Process, Content, Context

Casa editrice: Cengage Learning EMEA

Data di pubblicazione: 2004

Legatura: Softcover

Condizione: Bon

Edizione: terza edizione

Descrizione articolo

Riassunto:

Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; uses an overly simplistic step-by-step strategic planning approach; reworks original material into consistent and bite-size pieces of text; and leans heavily towards the authors? own domestic context in terms of the choice of perspectives, theories, examples and cases. De Wit and Meyer?s Strategy actively challenges the educational orthodoxy to encourage students to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking. In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. On the contrary, in this text the authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true strategic thinkers. Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; uses an overly simplistic step-by-step strategic planning approach; reworks original material into consistent and bite-size pieces of text; and leans heavily towards the authors? own domestic context in terms of the choice of perspectives, theories, examples and cases. De Wit and Meyer?s Strategy actively challenges the educational orthodoxy to encourage students to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking. In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. On the contrary, in this text the authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true strategic thinkers.

L'autore:

Ron Meyer is Adjunct Professor of Strategic Management at the Rotterdam School of Management, Erasmus University, the Netherlands.