Strategy: Process, Content, Context: An International Perspective

De Wit, Bob; Meyer, Ron

ISBN 10: 1861521391 / ISBN 13: 9781861521392

Editore: Cengage Learning Business Press, 1998

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The corners are slightly bent. Used - Good. Codice articolo 10-X-3-0184

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Titolo: Strategy: Process, Content, Context: An ...

Casa editrice: Cengage Learning Business Press

Data di pubblicazione: 1998

Legatura: paperback

Condizione: Good

Edizione: 2nd Edition.

Descrizione articolo

Riassunto:

This is the second edition of De Wit and Meyer's strategy text. It builds on the first edition by focusing on the requirements of students and teachers in terms of the structure, organization and design of the material. In addition, it is global in its coverage of the issues of corporate strategy. Major changes include: greater suitability for an international market; restructuring so that the book does not look like a reader; greater emphasis on the polarities of debate with each topic; clearer flagging of topics covered; more author commentary to introduce and contextualize articles; updated case studies; short cases within chapters; strategy toolbox at the end of the book; maintenance of tone and approach; high design values for cover text; linked web site for lecturers and students; and an extensive instructor's manual.

Product Description:

Book by de Wit Bob Meyer Ron