The Strategy Process: Contexts and Cases

Quinn, James Brian, Mintzberg, Henry

ISBN 10: 0138540683 / ISBN 13: 9780138540685

Editore: Pearson College Div, 1993

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Like New. Codice articolo ERICA79001385406836

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Titolo: The Strategy Process: Contexts and Cases

Casa editrice: Pearson College Div

Data di pubblicazione: 1993

Legatura: Paperback

Condizione: Like New

Tipologia articolo: book

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Riassunto:

Focusing on real issues in a full historical context, this compilation of cases illustrates the many complex threads of research and successful practice in the strategy field today. The book features cases which focus on international competition and represent the global dimensions of today's major strategy issues. Some of these cases involve both Japanese and European companies and their competitive strategies; analyze new joint ventures in worldwide competition; and raise issues that are on the cutting edge of strategy in the early 1990s (ie. Honda, Ford, Team Taurus).

Product Description:

Book by Quinn James Brian Mintzberg Henry