Strategy Synthesis: Resolving Strategy Paradoxes to Create Competitive Advantage

Meyer, Ron

ISBN 10: 1408018993 / ISBN 13: 9781408018996

Editore: Cengage Learning EMEA, 2010

Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Ex library copy with usual stamps & stickers. Codice articolo wbs3326944597

Riassunto:

Conventional strategic management education is dominated by a standard formula that presents few competing perspectives, uses a misleadingly simplistic step-by-step approach, glosses over key debates, and is typically biased towards a particular national or regional context.

De Wit and Meyer's best-selling Strategy Synthesis takes a strikingly different approach that has helped thousands of students and professionals around the world develop into critical and creative strategic thinkers. By carefully guiding students through diverse perspectives, De Wit and Meyer show how, more than ever, robust strategy requires an open understanding of different ways of looking at strategic issues.

Informazioni sull?autore: Bob de Wit is Professor of Strategic Leadership at the Open University and the Maastricht School of Management, The Netherlands. He is also founder and director of Strategy Works, Strategy Academy and Strategy Academy Research Foundation in Rotterdam
Ron Meyer is Professor of Corporate Strategy at TiasNimbas Business School, Tilburg University, The Netherlands. He is also founder and director of the Center for Strategy and Leadership in Rotterdam.

Dati bibliografici

Titolo: Strategy Synthesis: Resolving Strategy ...
Casa editrice: Cengage Learning EMEA
Data di pubblicazione: 2010
Legatura: Brossura
Condizione: Good
Edizione: terza edizione