Strategy Synthesis. Resolving Strategy Pradoxes to Create Competitive Advantage. Concise Version (2nd. ed.)

DE WIT, Bob / MEYER, Ron

ISBN 10: 1408032236 / ISBN 13: 9781408032237

Editore: Andover, CENGAGE, 2010

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XIX, 312 pages.

Codice articolo 2015-007240

Dati bibliografici

• Titolo: Strategy Synthesis. Resolving Strategy Pradoxes to Create Competitive Advantage. Concise Version (2nd. ed.)
• Editore: Andover, CENGAGE
• Data di pubblicazione: 2010
• Lingua: Inglese
• ISBN 10: 1408032236
• ISBN 13: 9781408032237
• Rilegatura: Hardcover
• Edizione: 2. Auflage.
• Condizione: Wie neu
• Condizione della sovraccoperta: Ohne Schutzumschlag

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Riassunto

De Wit & Meyer’s distinctive, multi-perspective approach has helped thousands of students and professionals around the world develop into critical and creative strategic thinkers. By carefully guiding readers through a variety of perspectives, De Wit & Meyer show how, more than ever, effective strategy requires the ability to consider strategic issues in many different ways. To encourage creative strategic thinking, De Wit and Meyer contrast the most important approaches and outline the major issues and differences of opinion. Managers are challenged to combine the strengths of these approaches into their own strategy synthesis.