Strength in Numbers: How Polls Work and Why We Need Them
Morris, G. Elliott
ISBN 10: 1324052074 ISBN 13: 9781324052074
Editore: W. W. Norton & Company, 2023
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Public opinion polling is the ultimate democratic process; it gives every person an equal voice in letting elected leaders know what they need and want. But in the eyes of the public, polls today are tarnished. Recent election forecasts have routinely missed the mark and media coverage of polls has focused solely on their ability to predict winners and losers. Polls deserve better.Strength in NumbersIn a vibrant history of polling, Morris takes readers from the first semblance of data-gathering in the ancient world through to the development of modern-day scientific polling. He explains how the internet and “big data” have solved many challenges in polling—and created others. He covers the rise of polling aggregation and methods of election forecasting, reveals how data can be distorted and misrepresented, and demystifies the real uncertainty of polling. Candidly acknowledging where polls have gone wrong in the past, Morris charts a path for the industry’s future where it can truly work for the people.Strength in Numbers
Informazioni sull'autore: G. Elliott Morris is a data journalist for the Economist, where he writes about American politics and elections.
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Titolo: Strength in Numbers: How Polls Work and Why ...
Casa editrice: W. W. Norton & Company
Data di pubblicazione: 2023
Legatura: paperback
Condizione: New