Student's Expectation of Business Schools in Kolkata: | Using Kano Model

Prachi Kakrania (u. a.)

ISBN 10: 6139877601 / ISBN 13: 9786139877607

Editore: LAP LAMBERT Academic Publishing, 2018

Student's Expectation of Business Schools in Kolkata: | Using Kano Model | Prachi Kakrania (u. a.) | Taschenbuch | 96 S. | Englisch | 2018 | LAP LAMBERT Academic Publishing | EAN 9786139877607 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Codice articolo 114147549

Riassunto:

In India, management education is witnessing an exponential growth in terms of the number of institutes imparting management education which are known as Business Schools. Choosing among thousands of Business Schools is difficult which is why students go in depth and do their research work. The book focuses on the perception of undergraduates towards the selection of Business Schools in Kolkata. Students need to consider a multitude of factors like Placement Cell, Fees, Infrastructure, etc. It is extremely important to understand the customer needs for designing the products and services. The book also contributes to the knowledge of how the Kano Model and questionnaire are used for prioritizing customer requirements in service industries. The research work has provided considerable evidence to suggest that the Kano methodology could fulfill the promise of providing the service designers with a method to establish the requirements which are most critical to customers. Also, cope up with the dynamic nature of the highly competitive service market with emphasis on the non-linear relationship between customer requirement and customers' requirement fulfillment.

Dati bibliografici

Titolo: Student's Expectation of Business Schools in...
Casa editrice: LAP LAMBERT Academic Publishing
Data di pubblicazione: 2018
Legatura: Taschenbuch
Condizione: Neu