Study Text (2001): paper 4 (CIM Study Text S.: Certificate)

BPP

ISBN 10: 0751741159 / ISBN 13: 9780751741155

Editore: BPP Publishing Ltd 00/l /31 J, 2001

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Titolo: Study Text (2001): paper 4 (CIM Study Text S...

Casa editrice: BPP Publishing Ltd 00/l /31 J

Data di pubblicazione: 2001

Legatura: Paperback

Condizione: Very Good

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Riassunto:

This study text is applicable for the December 2001 and June 2002 examinations. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples. BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM.