The Subscription Boom: Why an Old Business Model is the Future of Commerce

Levinter, Adam

ISBN 10: 1773270710 / ISBN 13: 9781773270715

Editore: Figure 1 Publishing, 2020

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Dati bibliografici

• Titolo: The Subscription Boom: Why an Old Business Model is the Future of Commerce
• Editore: Figure 1 Publishing
• Data di pubblicazione: 2020
• Lingua: Inglese
• ISBN 10: 1773270710
• ISBN 13: 9781773270715
• Rilegatura: Rilegato
• Condizione: New

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Riassunto

In this clear and informed guide to the business model thats set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldnt be possible without the foundation they all have in common: subscription. A surge of subscription boxes in 2012 earned buzz for offering everything from razors to meal kits to underwear; since then the model has proven to be adaptable, profitable, and resilient, even as many traditional retailers struggle to stay relevant in the digital economy. Levinter takes a close look at the leaders of the subscription-based economy to pinpoint the essential elements of the model, and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.