Sun Tzu: Strategies for Marketing - 12 Essential Principles for Winning the War for Customers (MARKETING/SALES/ADV & PROMO)

Gerald Michaelson

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Lingua: inglese

Editore: McGraw-Hill Education - Europe, United States, 2003

0071427317 / 9780071427319

Da: WorldofBooks, Goring-By-Sea, WS, Regno UnitoWorldofBooks

Venditore con 5 stelle

Venditore AbeBooks dal 16 marzo 2007

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Condizione: Usato - Molto buono

EUR 4,43

EUR 6,55 spedizione 
Spedito da Regno Unito a U.S.A.

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Descrizione dell’articolo da parte del venditore

This book presents winning marketing principles from the greatest strategist of all time. What can an ancient Chinese military genius teach modern businesspeople about winning the marketing war? Everything! In "Sun Tzu Strategies for Marketing", the bestselling author of "Sun Tzu: The Art of War for Managers" interprets the crafty general's classic battle strategies specifically for today's marketing professionals. Packed with brilliant insights that will help you apply this ancient wisdom in the modern world, this powerful new translation includes special notations that underscore the relevance of Sun Tzu's writings to marketing strategy. Gerald Michaelson restates these timeless ideas as 'the principles of the marketing war'. Each principle is illustrated with strategic and tactical applications drawn from the world's most successful marketing campaigns.These principles include: organization of intelligence - know your market as well as you know yourself; a secure position - occupy a position that cannot easily be taken by your opponent; surprise - gain psychological dominance and deny the initiative to you opponent; economy of force - assess accurately where you deploy your resources; command structure - good management unleashes the power of human resources; and, simplicity - even the simplest plans are difficult to execute. Let the wisdom of the past brighten your future. Read "Sun Tzu Strategies for Marketing" and become a master at the art of winning. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Codice articolo GOR001596202

Titolo
Sun Tzu: Strategies for Marketing - 12 Essential Principles for Winning the War for Customers (MARKETING/SALES/ADV & PROMO)
Autore
Gerald Michaelson
Editore
McGraw-Hill Education - Europe, United States
Anno di pubblicazione
2003
Condizione
Very Good
Rilegatura
Paperback
Lingua
inglese
ISBN 10
0071427317
ISBN 13
9780071427319
Peso dell'articolo
318 grammi
Dimensioni
152.0 x 226.0

WorldofBooks

Goring-By-Sea, WS, Regno Unito

Venditore con 5 stelle

Venditore AbeBooks dal 16 marzo 2007

Tariffe di spedizione da Regno Unito a U.S.A.

ArticoloDa 7 a 12 giorni lavorativiDa 5 a 9 giorni lavorativi
Primo articoloEUR 6,55EUR 14,03
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World of Books Ltd

Mulberry House, Woods Way Trading Estate
Goring-By-Sea, Regno Unito BN12 4QY