The Sustainability Edge: How to Drive Top-Line Growth with Triple-Bottom-Line Thinking. Questo articolo non è disponibile.
Lingua: inglese
Editore: Rot, 2016
- Rilegato
- Usato

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Codice articolo G1442650680I4N00
- Titolo
- The Sustainability Edge: How to Drive Top-Line Growth with Triple-Bottom-Line Thinking
- Autore
- Apte, Suhas; Sheth, Jagdish
- Editore
- Rot
- Anno di pubblicazione
- 2016
- Condizione
- Very Good
- Sovraccoperta
- No Jacket
- Rilegatura
- Hardcover
- Lingua
- inglese
- ISBN 10
- 1442650680
- ISBN 13
- 9781442650688
- Peso dell'articolo
- 1,2 libbre
Business leaders need to embrace sustainability in order to ensure the lasting success of their organizations. Co-authors Suhas Apte and Jagdish Sheth bring their expertise from practice and from academia to illustrate how business leaders can embed sustainability in a truly holistic and transformative way.
Through an examination of such companies as Walmart, AT&T, IKEA and the Tata Group, Apte and Sheth have developed a proven and actionable framework rooted in the real world success of these companies. The case studies reveal how business leaders proactively engage, energize and promote market sustainability to all of their stakeholders including customers, employees, suppliers, investors and the government. The Sustainability Edge enables companies to critically engage their stakeholders and influence them to accept sustainability as part of their core mission.
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Informazioni sull’autore
Jagdish N. Sheth is Charles H. Kellstadt Professor of Marketing in the Gozuieta School of Business at Emory University. He is the Founder and Chairman of Sheth Leadership Academy.
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