Sustainable Marketing : How to Drive Profits with Purpose

Butler, Gemma, Carvill, Michelle, Evans, Geraint

ISBN 10: 1472979133 / ISBN 13: 9781472979131

Editore: Bloomsbury Academic & Professional, 2021

Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Codice articolo 45101128-75

Riassunto:

Sustainable marketing isn't just great for the environment - it also results in a loyal consumer base and a widely respected brand identity. Sustainable Marketing is the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative.

Informazioni sugli autori: Michelle Carvill is a strategic marketer and Sustainable Marketing consultant. Co-Founder and Podcast Host at Can Marketing Save the Planet Ltd, a company on a mission to support responsible marketing through educating and supporting the approximate 10.6 million Marketers on the planet. Awarded 'Outstanding Contribution to Marketing' in 2022 for driving sustainable marketing transformation. Six-time published author. Recognized as one of the UK's Top 100 Inspirational Business Women in 2021.

Gemma Butler is Co-Founder/Director at Can Marketing Save the Planet Ltd where alongside Michelle they champion sustainable marketing and leadership, and co-host the podcast series by the same name. Former Marketing Director at the Chartered Institute of Marketing, Gemma continues to develop qualifications and training focused on educating Marketers and business across the world.

Geraint Evans is an award-winning marketing expert, board advisor, speaker and academic researcher. He has held a variety of global marketing leadership roles and has worked on brands such as Odeon, Virgin Media, Tesco and Boots. He has a PhD in Marketing and Entrepreneurship and is a Fellow of the Chartered Institute of Marketing and is a Visiting Fellow at St. Mary's University.

Dati bibliografici

Titolo: Sustainable Marketing : How to Drive Profits...
Casa editrice: Bloomsbury Academic & Professional
Data di pubblicazione: 2021
Legatura: Rilegato
Condizione: Good