Switch: How to Change Things When Change Is Hard

Chip Heath

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Lingua: inglese

Editore: Bantam Doubleday Dell Publishing Group Inc, 2010

0385528752 / 9780385528757

Da: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc

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#1 NEW YORK TIMES BESTSELLER * ONE MILLION COPIES SOLD! The ultimate guide to making changes and following through, from the authors of Made to Stick and Decisive--hailed as "witty and instructive" (The Wall Street Journal), "packed with examples and hands-on tools that will get you moving right away" (BusinessWeek) Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath. Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort--but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results: * the lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients * the home-organizing guru who developed a simple technique for overcoming the dread of housekeeping  * the manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service  In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you.

Codice articolo CIN0385528752VG

Titolo
Switch: How to Change Things When Change Is Hard
Autore
Chip Heath
Editore
Bantam Doubleday Dell Publishing Group Inc
Anno di pubblicazione
2010
Condizione
Very Good
Rilegatura
Hardback
Lingua
inglese
ISBN 10
0385528752
ISBN 13
9780385528757

World of Books Inc

Montgomery, IL, U.S.A.

Venditore con 4 stelle

Venditore AbeBooks dal 23 marzo 2026

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 4 a 12 giorni lavorativiDa 3 a 6 giorni lavorativi
Primo articoloEUR 0,00EUR 9,62
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission

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