An expert on contemporary copywriting offers clever and innovative advice on up-to-date writing styles, showing how to break through conventional modes to achieve a striking and hip style. Reprint. 10,000 first printing.

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s writers need more spunk than Strunk: whether it's the Great American e-mail, Madison Avenue advertising, or Grammy Award-winning rap lyrics, memorable writing must jump off the page. Copy veteran Constance Hale is on a mission to make creative communication, both the lyrical and the unlawful, an option for everyone.

With its crisp, witty tone, Sin and Syntax covers grammar s ground rules while revealing countless unconventional syntax secrets (such as how to use Gasp! interjections or when to pepper your prose with slang) that make for sinfully good writing. Discover how to:

*Distinguish between words that are pearls and words that are potatoes

* Avoid couch potato thinking and commitment phobia when choosing verbs

* Use literary devices such as onomatopoeia, alliteration, and metaphor (and understand what you're doing)

Everyone needs to know h

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Sin and Syntax: How to Craft Wickedly Effective Prose

Constance Hale

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