Taken for a Ride : How Daimler-Benz Drove off with Chrysler

Vlasic, Bill

ISBN 10: 0688173055 / ISBN 13: 9780688173050

Editore: William Morrow, 2000

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00106158179

Riassunto:

It was the deal heard round the world. In May 1998, a stunning $36 billion merger was announced by Chrysler, the all-American automaker, and Daimler-Benz, the German manufacturer of Mercedes-Benz luxury sedans. The Wall Street Journal christened the deal "the biggest industrial merger of all time." The marriage of Daimler and Chrysler promised to rock the global auto industry and draw up a blueprint for international consolidation on an epic scale.

But the union of Chrysler, the blue-collar maker of Jeeps and minivans, with Daimler, the crown jewel of German industry, didn't turn out to be a merger made in heaven. When the dust settled, Daimler had bought Chrysler, and the shock waves reverberated on both sides of the Atlantic. An American icon lost its independence, and a German giant grew in power and influence.

The DiamlerChrysler deal brough together two automotive superpowers and triggered a chain reaction among competitors seeking partners around the world. In a gripping narrative ripped from the daily headlines, Bill Vlasic and Bradley A. Stertz of the Detroit News go behind the scenes of the defining corporate drama of the decade. With groundbreaking reporting, they reveal the untold story behind the unsuccessful attempt to take over Chrysler by its biggest shareholder, the reclusive billionaire Kirk Kerkorian, and its legendary retired CEO, Lee Iacocca. Their startling grab for the smallest of Detroit's Big Three automakers sparked secret talks between Chrysler and Daimler on a massive joint venture. The first deal collapsed, but it set the stage for the final, intense negotiations between Chrysler chairman Robert Eaton and Daimler chairman Jürgen Schrempp. It was hailed as a historic "merger of equals," but the euphoria evaporated amid a clash of cultures, identities, and personalities.

The action moves feverishly around the world with larger-than-life characters in the high-stakes arena of international automaking. Taken for a Ride follows the twists and turns in the road to DaimlerChrysler and, in the end, emerges as a cautionary tale of the risks and rewards of going global.

Informazioni sull'autore: Bradley A. Stertz is an assistant managing editor of the Detroit News and a former reporter with the Wall Street Journal.

Dati bibliografici

Titolo: Taken for a Ride : How Daimler-Benz Drove ...
Casa editrice: William Morrow
Data di pubblicazione: 2000
Legatura: Rilegato
Condizione: Good