It Takes a Tribe: Building the Tough Mudder Movement

Dean, Will

ISBN 10: 0241292603 / ISBN 13: 9780241292600

Editore: Portfolio Penguin, 2017

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Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Codice articolo M00241292603-G

Dati bibliografici

• Titolo: It Takes a Tribe: Building the Tough Mudder Movement
• Editore: Portfolio Penguin
• Data di pubblicazione: 2017
• Lingua: Inglese
• ISBN 10: 0241292603
• ISBN 13: 9780241292600
• Rilegatura: Rilegato
• Condizione: good

Descrizione articolo

Riassunto

Tough Mudder is not a race. It's a challenge.

In It Takes a Tribe, co-founder and CEO Will Dean explores the mental, physical and social principles behind the experience and reveals how he built a global tribe. Arguing for clear principles, bravery and persistence, Dean shows a new generation of entrepreneurs why it's important to create a brand that people identify with and love.

It Takes a Tribe is the astonishing inside story of Tough Mudder, and a textbook for anyone looking to start a business or find more followers.

'Gripping - reveals what it takes to stand by your values' ADAM GRANT, Wharton professor and bestselling author of Originals and co-author of Option B

Informazioni sull?autore

Will Dean is founder and CEO of Tough Mudder. Will was included in Fortune's '40 Under 40' list and received the US National EY Entrepreneur Of The Year Emerging Award. He was born in the UK and is a graduate of the University of Bristol and Harvard Business School. Prior to co-founding Tough Mudder, he worked as a counter-terrorism officer at the UK Foreign and Commonwealth Office. He divides his time between London and New York.