A Technique for Producing Ideas (Advertising Age Classics Library)
James Webb Young
ISBN 10: 0071410945 ISBN 13: 9780071410946
Editore: McGraw Hill, 2003
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Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Codice articolo ZEV.0071410945.VG
Riassunto:
A step-by-step technique for sparking breakthrough creativity in advertising--or any field
Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.
"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.
Informazioni sull?autore: McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Dati bibliografici
Titolo: A Technique for Producing Ideas (Advertising...
Casa editrice: McGraw Hill
Data di pubblicazione: 2003
Legatura: Brossura
Condizione: very_good
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A Technique for Producing Ideas
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Mcgraw-Hill Education, 2003
ISBN 10: 0071410945
ISBN 13: 9780071410946
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Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,150grams, ISBN:9780071410946. Codice articolo 8531209
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A Technique for Producing Ideas (A McGraw-Hill Advertising Classic)
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Condizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,150grams, ISBN:9780071410946. Codice articolo 9285300
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A Technique for Producing Ideas (Advertising Age Classics Library)
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A Technique for Producing Ideas (Advertising Age Classics Library)
Da: Zoom Books East, Glendale Heights, IL, U.S.A.
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Condizione: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Codice articolo ZEV.0071410945.G
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A Technique for Producing Ideas (Advertising Age Classics Library)
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Condizione: very_good. Pages are clean with no markings. May show minor signs of wear or cosmetic defects marks, cuts, bends, or scuffs on the cover, spine, pages, or dust jacket. May have remainder marks on edges. Codice articolo DBV.0071410945.VG
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A Technique for Producing Ideas (Advertising Age Classics Library)
Da: Zoom Books Company, Lynden, WA, U.S.A.
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Condizione: acceptable. Book is in acceptable condition and shows signs of wear. Book may also include underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Codice articolo ZBV.0071410945.A
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A Technique for Producing Ideas / Edition 1
Editore:
McGraw-Hill Education, US, 2004
ISBN 10: 0071410945
ISBN 13: 9780071410946
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Paperback. Condizione: Very Good. Codice articolo RWARE0000054322
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A Technique for Producing Ideas (Advertising Age Classics Library)
Da: Zoom Books Company, Lynden, WA, U.S.A.
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Condizione: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Codice articolo ZBV.0071410945.VG
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A Technique for Producing Ideas (Advertising Age Classics Library)
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Condizione: acceptable. This copy has clearly been enjoyedâ"expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps. Codice articolo DBV.0071410945.A
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