L'objectif de cet ouvrage est de r�pondre aux nouvelles contraintes impos�es par le monde du r�f�rencement web. Non pas que le SEO change radicalement de mani�re quotidienne, il faut bien avouer que des nouveaut�s ne cessent d'�tre annonc�es et nous devons �tre de plus en plus aguerris pour r�agir face � ces �volutions.Apr�s quelques sains rappels sur l'historique des moteurs de recherche et la m�thodologie du r�f�rencement, ce livre se positionne en effet de fa�on beaucoup plus technique que les autres sur le sujet. On y d�couvre par exemple les techniques � ma�triser pour cr�er un Sitemap ou un fichier robots.txt : c'est un v�ritable manuel de programmation pour r�f�renceur. S'ajoutent � cela deux parties indispensables pour g�rer l'audit et le suivi SEO d'un site web.Un ouvrage essentiel pour les chefs de projet web, r�f�renceurs et d�veloppeurs ! Enrichie de nombreux exemples et de nouvelles sections sur le r�f�rencement d'applications et de sites mobiles, la s�curit� et le SEO local, la quatri�me �dition de cet ouvrage est �galement 100 % � jour sur les derniers algorithmes de Google !

Informazioni sull?autore

Autodidacte chevronn�e, Alexandra Martin, aka Miss SEO Girl, est l'auteur du blog wwwmiss-seo-girl.com. D'un profil webmarketing et sp�cialiste du r�f�rencement naturel. ses comp�tences sont compl�t�es par celles de Mathieu Chartier, passionn� de technique et de r�f�rencement d�s ses premi�res heures, auteur de plusieurs livres et du site d'actualit�s web "blog.internet-formation".

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GreatBookPrices.com is your top source for finding new books at the absolute lowest prices, guaranteed ! We offer big discounts - everyday - on millions of titles in virtually any category, from Architecture to Zoology -- and everything in between. Discover great deals and super-savings, on professional books, text book titles, the newest computer guides, or your favorite fiction authors. You'll find it all - at HUGE SAVINGS - at GreatBookPrices. Browse through our complete online product catalog today. Serving customers around the world for years, we help thousands find just the books they're looking for -- at incredibly low, bargain prices.

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Quantit� dell?ordine	Da 10 a 30 giorni lavorativi	Da 10 a 27 giorni lavorativi
Primo articolo	EUR 17.17	EUR 17.17

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