Technology Management: Recognizing, evaluating and successfully using technologies (essentials)

Gochermann, Josef

ISBN 10: 3658363541 / ISBN 13: 9783658363543

Editore: Springer, 2022

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Dati bibliografici

• Titolo: Technology Management: Recognizing, evaluating and successfully using technologies (essentials)
• Editore: Springer
• Data di pubblicazione: 2022
• Lingua: Inglese
• ISBN 10: 3658363541
• ISBN 13: 9783658363543
• Rilegatura: Brossura
• Condizione: New

Descrizione articolo

Riassunto

In this essential, Josef Gochermann provides a compendium of the essential elements of technology management and answers ten important questions on how to identify new technologies, properly evaluate relevant technologies, recognize opportunities and risks in time, and position yourself for technological success. He shows how to use technologies beneficially, make relevant technologies available at the right time, recognize the end of a technology's performance in time, and plan the use of technologies strategically and for the future.

Informazioni sull?autore

Prof. Dr. Josef Gochermann manages the professorship for Marketing & Technology Management at Osnabrück University of Applied Sciences and holds an associate professorship at Tshwane University of Technology in Pretoria, South Africa. His work focuses on technology management and marketing as well as innovation management.