Technology Transfer brings together for the first time research from group, organizational, media and interpersonal communication perspectives. The central topics considered include:

} identification and definition of technology transfer

} organization to enhance technology transfer

} the roles of universities, government and industry in the technology transfer environment

} the distinctive elements of the communication process in technology transfer

Contenuti:

INTRODUCTION
Technology Transfer as a Communication Process - Frederick Williams and Donald V Gibson
PART ONE: CHALLENGES OF TECHNOLOGY INNOVATION AND TRANSFER
The Coming Economy - George Kozmetsky
PART TWO: THE ORGANIZATIONAL SETTING OF TECHNOLOGY TRANSFER
The Intraorganizational Environment - Dorothy Leonard-Barton
The Interorganizational Environment - Ellen R Auster
PART THREE: CONTEXTS OF TECHNOLOGY TRANSFER
Research Consortia - Christopher M Avery and Raymond M Smilor
The Microelectronics and Computer Technology Corporation
University and Industry Linkages - G Hutchinson Stewart and David V Gibson
The Austin, Texas Study
University and Microelectronics Industry - Rolf T Wigand
The Phoenix, Arizona Study
New Business Ventures - Glen B Dietrich and David V Gibson
The Spin-Out Process
Transfer via Telecommunications - Frederick Williams and Eloise Brackenridge
Networking Scientists and Industry
PART FOUR: INTERNATIONAL PERSPECTIVES
Mexico and the United States - Eduardo Barrera and Frederick Williams
The Maquiladora Industries
Japan - James W Dearing and Everett M Rogers
Tsukuba Science City
Italy - Umberto Bozzo and David V Gibson
Tecnopolis Novus Ortus and the EEC
India - Arvind Singhal et al
Bangalore as an Emerging Technopolis
Multinationals - Eun Young Kim
Preparation for International Technology Transfer
PART FIVE: THE LITERATURE OF TECHNOLOGY TRANSFER
The State of the Field - David V Gibson, Frederick Williams and Kathy L Wohlert
A Bibliographic View of Technology Transfer

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Technology Transfer: A Communication Perspective (Sage Focus Editions)

Williams, Fred,Gibson, David

Usato - Brossura

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