Technology Transfer and Strategic Applications for Commercial Human-AI Interaction (Hardcover)

Lingua: inglese

Editore: Igi Global Scientific Publishing, 2026

9798337393254

Da: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller

Venditore con 5 stelle

Venditore AbeBooks dal 22 giugno 2007

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EUR 350,53

EUR 33,03 spedizione 
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Descrizione dell’articolo da parte del venditore

Hardcover. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction Contemporary artificial intelligence (AI) transforms the way businesses and marketers interact with consumers, make decisions, and deliver products and services. From personalized advertising and customer engagement to pricing, sales, and market analysis, AI technologies reshape many aspects of modern business operations. These innovations help organizations improve efficiency, better understand consumer behavior, and create more targeted and adaptive experiences. The growing use of AI in business and marketing also raises important questions surrounding ethics, privacy, trust, and the influence of intelligent systems on consumer choices. Understanding how these technologies change the relationship between businesses, markets, and society may further the integration of AI in strategic applications. Technology Transfer and Strategic Applications for Commercial Human-AI Interaction explores the growing influence of AI technologies on modern business practices, marketing strategies, and consumer behavior. Moving beyond tool-centric discussions, this book positions AI front and center as an active market actor, manifested through AI agents, virtual influencers, AI chatbots, deepfakes, augmented reality interfaces, and autonomous decision-support technologies. This book is interdisciplinary in nature, drawing on insights from various fields, including marketing, information systems, human-computer interaction, innovation management, and consumer psychology. Covering topics such as AI-powered virtual influencers, technology transfer readiness, and regulating AI-driven marketing, this book is an indispensable academic resource for graduate and doctoral students, business leaders, managers, entrepreneurs, and industry professionals, marketing professionals, technology developers, policymakers, and more. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Codice articolo 9798337393254

Titolo
Technology Transfer and Strategic Applications for Commercial Human-AI Interaction (Hardcover)
Autore
Muhammad Abdus Salam
Editore
Igi Global Scientific Publishing
Anno di pubblicazione
2026
Condizione
new
Rilegatura
Hardcover
Lingua
inglese
ISBN 13
9798337393254

AussieBookSeller

Truganina, VIC, Australia

Venditore con 5 stelle

Venditore AbeBooks dal 22 giugno 2007

Tariffe di spedizione da Australia a U.S.A.

ArticoloDa 25 a 45 giorni lavorativiDa 8 a 14 giorni lavorativi
Primo articoloEUR 33,03EUR 39,28
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