Telephone Survey Methods: Sampling, Selection, and Supervision (Applied Social Research Methods)

Lavrakas, Paul J.

ISBN 10: 0803953070 / ISBN 13: 9780803953079

Editore: Sage Publications, Inc, 1993

Riguardo questo articolo

This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:0803953070.

Codice articolo 3710327

Dati bibliografici

• Titolo: Telephone Survey Methods: Sampling, Selection, and Supervision (Applied Social Research Methods)
• Editore: Sage Publications, Inc
• Data di pubblicazione: 1993
• Lingua: Inglese
• ISBN 10: 0803953070
• ISBN 13: 9780803953079
• Rilegatura: Brossura
• Edizione: seconda edizione
• Condizione: Fair
• Peso: 350 grammi
• Cataloghi dei venditori:
  • Social Sciences

Descrizione articolo

Riassunto

What quality control methods can be used most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialling? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this book offers researchers a guide to thinking about and executing telephone surveys from generating phone numbers to structuring the work of interviewers and supervisors. New to this edition are a focus on the total survey error concept, a comparison of CATI (computer-assisted telephone interviews) with PAPI (paper and pencil inventory) procedures, mixed-mode surveys and new telecommunication technologies. In addition, the book covers such topics as h

Informazioni sull?autore

Paul J. Lavrakas, PhD, is a Research Psychologist and Research Methodologist consultant. He served as Chief Research Methodologist for Nielsen Media Research from 2000-2007. Before joining Nielsen, he was a Full Professor at Northwestern University (1978-1996) and Ohio State University (1996-2000), as well as the founding faculty director of the survey centers at both universities. He is the author of Telephone Survey Methods: Sampling, Selection, and Supervision (2nd Edition, SAGE, 1993) and four other books covering election polling and the news media, as well as numerous other methodological and substantive publications and conference papers.