Ten Faces of Innovation: Ideo's Strategies for Beating the Devil's Advocate & Driving Creativity Throughout Your Organization

Lingua: inglese

Editore: Broadway Business October 2005, 2005

0385512074 / 9780385512077

Da: Hennessey + Ingalls, Los Angeles, CA, U.S.A.Hennessey + Ingalls

Venditore con 4 stelle

Venditore AbeBooks dal 8 aprile 2013

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EUR 30,25

EUR 6,68 spedizione 
Spedito in U.S.A.

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Descrizione dell’articolo da parte del venditore

The author of the bestselling 'The Art of Innovation 'reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation. Drawing on nearly 20 years of experience managing IDEO, Kelley identifies ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the A'nthropologist--'the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the' Cross-pollinator' who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the' Hurdler,' who instantly looks for ways to overcome the limits and challenges to any situation. Filled with engaging stories of how companies like Kraft, Procter and Gamble, Cargill and Samsung have incorporated IDEO's thinking to transform the customer experience, THE TEN FACES OF INNOVATION is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal. Filled with engaging stories of how companies like Kraft, Intel, Safeway and the Mayo Clinic have incorporated IDEOUs thinking to transform the customer experience, this book is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.…

Codice articolo 240332

Titolo
Ten Faces of Innovation: Ideo's Strategies for Beating the Devil's Advocate & Driving Creativity Throughout Your Organization
Autore
Thomas Kelley, Jonathan Littman,
Editore
Broadway Business October 2005
Anno di pubblicazione
2005
Condizione
New
Rilegatura
Hardcover
Lingua
inglese
ISBN 10
0385512074
ISBN 13
9780385512077
Cataloghi dei venditori
Graphic Design - Reference

Hennessey + Ingalls

Los Angeles, CA, U.S.A.

Venditore con 4 stelle

Venditore AbeBooks dal 8 aprile 2013

Tariffe di spedizione nazionale per U.S.A.

ArticoloDa 5 a 14 giorni lavorativiDa 3 a 6 giorni lavorativi
Primo articoloEUR 6,68EUR 17,80
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Since its founding in 1963, Hennessey + Ingalls has grown to fill a unique niche in American retailing. Our store is the largest art and architecture bookstore in the western United States, and it is probably the largest retail operation in the country dealing just with books on the visual arts.

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