Ten Principles Behind Great Customer Experiences, The (Financial Times Series)

Watkinson, Matt

ISBN 10: 0273775081 / ISBN 13: 9780273775089

Editore: FT Publishing International, 2012

Fast & Free Shipping â Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Codice articolo ZWV.0273775081.VG

Riassunto:

Overall WINNER - CMI Management Book of the Year 2014

WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014

Create a great customer experience whoever you are.

Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.

This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are.

For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.

Informazioni sull?autore:

Matt Watkinson is a designer and consultant who helps businesses get their customer experience right. He has worked with household names, design agencies and management consultancies at home in the UK, in Europe and America. Learn more about Matt at www.mattwatkinson.co.uk .

Dati bibliografici

Titolo: Ten Principles Behind Great Customer ...
Casa editrice: FT Publishing International
Data di pubblicazione: 2012
Legatura: Brossura
Condizione: very_good