Excerpt from Text Book on Motor Car Engineering, Vol. 2: Design

Lastly, the traditions of a firm must not be too lightly esteemed. The reputation possessed by a car is built up after long years of labour and depends for its continuance upon the maintenance Of the peculiar qualities upon which it has been founded - namely, strong construction, reliability, silence, accessi bility, durability, efficiency, appearance, low running costs, etc. All design is an evolution - a process in which defects are eradicated and good features become established, and any departure from past practice should be able to withstand the severest scrutiny before introduction into any model. This con sideration is rendered all the more important from the fact that any alterations are costly to initiate, in that fresh patterns, dies, jigs, etc., are necessary; and because those engaged in the shops are not conversant with the new construction. Further, all modifications must be considered from the point Of View of the prospective purchaser, who is really the ultimate judge of the wisdom Of any change.

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