Thinking in Type: The Practical Philosophy of Typography

White, Alex W.

ISBN 10: 1581153848 / ISBN 13: 9781581153842

Editore: Allworth Press, 2004

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May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.85. Codice articolo G1581153848I4N00

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Titolo: Thinking in Type: The Practical Philosophy ...

Casa editrice: Allworth Press

Data di pubblicazione: 2004

Legatura: Paperback

Condizione: Very Good

Condizione sovraccoperta: No Jacket

Descrizione articolo

Riassunto:

With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All of the basics about type design are covered and in-depth information is provided on more advanced topics such as the differences between type applications, how typography creates identity, and what readers look for and respond to. Using more than 2,000 images from the 18th century up to the present day, this book can be used as a first exposure primer for students and as a reader for professionals.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Informazioni sugli autori:

Alex W. White is the author of The Elements of Graphic Design: Space, Unity, Page Architecture, and Type, Advertising Design and Typography, and The Elements of Logo Design: Design Thinking, Branding, and Making Marks. His books are used by professionals and as university texts the world over. He is chairman emeritus of the Type Directors Club and has taught graphic design and typography for thirty years at Parsons School of Design, Syracuse University, and the Hartford Art School. He is the chairman of the graduate program in design management at the Shintaro Akatsu School of Design at the University of Bridgeport in Connecticut. He holds an MFA in Advertising Design from Syracuse University and a BFA in Graphic Design from Kent State University.

Alex W. White has taught design at the Hartford Art School of the University of Hartford for 15 years. He lives in New York City.