Riassunto
28 Thoughts On Digital Revolution is a collection of thoughts developed by the world-renowned speaker, Jonathan MacDonald, between 2006 and 2014 with regards to the digital revolution we are living in. The 28 thoughts in this collection originally amounted to over 5000 blog posts and speeches. Contained within are thoughts that address the hidden aspects and alternative perspectives of how technology has impacted our lives and businesses. Privacy, advocacy and loyalty are also featured with a range of examples from the past and present. Citizenship and and society are discussed in this context, as well as a range of ideas which are linked directly to the trends and developments that make up the signposts of today and tomorrow.
Informazioni sull?autore
Jonathan expands thought around the potential of technology, the shaping of society and the realities of business, all of which are constantly influenced by fast-paced, relentless change. This thought expansion inspires a deeper understanding of real-life challenges and opportunities, enables people to utilise that knowledge to explore what the future could look like, and unlocks unique insights for any audience that would benefit from a better mindset and more effective tools to maximise their potential. Through all of his work, Jonathan enables people and organisations to modify their approach from one-off change management to the management of perpetual change. His exceptional perception is often the catalyst that a business needs to grow because of change, helping them to shape the future of the market and open up new revenue opportunities. Over the last decade, he has spoken at leading industry conferences and events, to audiences from the largest companies around the globe and on numerous other platforms, landing these business-critical messages through his impactful delivery style and highly engaging personal charisma. As an adviser, he is one of the few people that businesses including Google, Apple, P&G, Unilever, Nestlé and IKEA trust to challenge their thinking and provide new perspectives and avenues of thought. As one of the first people in the country to study behavioural economics and then practically apply that knowledge to several multi-million pound business successes, Jonathan is ideally placed to open up the minds and the thinking of a diverse range of people; facilitating strategic discussion and dialogue with the most senior level executives, or inspiring an entire workforce to embrace new opportunities for a brighter future. He is widely recognised as a significant contributor to the most cutting edge thought-leadership platforms including Google’s Think Insights and has a massive online following. Some of his influential opinions have been captured in his recently published book, ‘Business Poison: diagnosing and treating the infectious poisons that determine your business success’. He also runs the Thought Expansion Network (TEN), which offers cutting edge insight and expert opinion via video content, online masterclasses and live events. Jonathan consistently receives the highest feedback of any speaker on the circuit and leaves a lasting impact on every audience.
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