Three Feet from Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows

David Spark, Joy Powers, Christina Taylor Brown

ISBN 10: 0996860207 / ISBN 13: 9780996860208

Editore: Spark Media Solutions 01/t /13 O, 2015

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Titolo: Three Feet from Seven Figures: One-on-One ...

Casa editrice: Spark Media Solutions 01/t /13 O

Data di pubblicazione: 2015

Legatura: Paperback

Illustratore: Brown, Christina Taylor

Condizione: Very Good

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Riassunto:

Trade shows and conferences are surreal environments of compressed time and space. Potential customers, whose lifetime value could mean millions to your business, are walking right past you. In Three Feet from Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows you’ll learn what it takes to stop those people, engage with them, and quickly qualify them. You’ll also discover what it takes to motivate your employees to work hard every minute the trade show floor is open. It costs a fortune to attend a trade show. With all the sponsorship, preparation, and travel fees involved, companies spend as much as $5,000 to $35,000 an hour to exhibit on a trade show floor. Still, with all that preparation and money, very few companies take the time to determine how they’re going to interact with complete strangers. With so much riding on person-to-person selling, especially at trade shows, can your business afford not to learn the techniques in Three Feet from Seven Figures?

Informazioni sull?autore:

David Spark (@dspark) is a veteran tech journalist and founder of Spark Media Solutions (sparkmediasolutions.com), a brand journalism firm that helps its clients be seen as leading voices in their fields through brand-quality media production. The company has worked with clients such as IBM, Oracle, Microsoft, Dice, Yammer, IGT, Sprint, Alcatel-Lucent, Tripwire, Riverbed, Zoho, and IndyCar Racing. Since 1996, Spark and his articles have appeared in more than 40 media outlets including eWEEK, Wired News, PCWorld, ABC Radio, John C. Dvorak’s “Cranky Geeks,” KQED’s “This Week in Northern California,” and TechTV (formerly ZDTV). In addition to traditional media, Spark spent ten years working in advertising and marketing at various agencies, the last being Publicis Dialog, where as New Media Director he launched the company’s New Media division. Spark also squandered more than a dozen years working as a touring standup comedian, a San Francisco tour guide, and comedy writer for The Second City in Chicago. Today, Spark co-hosts the weekly Tear Down Show roundtable podcast on the PodcastOne network. He blogs regularly on the Spark Minute and has been a regular contributor for Mashable, Socialmedia.biz, and Technologizer. Spark is a happily married father of two boys and lives in the San Francisco Bay Area.