Total Global Strategy: Managing for World Wide Competitive Advantage (Business School Edition)
Yip, George S.
ISBN 10: 0131244884 ISBN 13: 9780131244887
Editore: Prentice Hall, 1994
Usato
paperback
Da
Once Upon A Time Books, Siloam Springs, AR, U.S.A.
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Descrizione:
This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear . Codice articolo mon0003401041
Riassunto:
Yip (business, U. of California, Los Angeles) has written a knowledgeable plan to teach business managers and business students how to think about and develop a global strategy. Using examples of strategies employed by major corporations, Yip covers industry globalization drivers and their application to Europe 1992, global market participation, the use of global products and services, the use of global activity location, global marketing, global competitive moves, organization and management issues, and operational measures. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Product Description: Book by Yip George S
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Titolo: Total Global Strategy: Managing for World ...
Casa editrice: Prentice Hall
Data di pubblicazione: 1994
Legatura: paperback
Condizione: Good