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This book provides a snapshot of the COVID-19 pandemic situation from the perspective of the tourism, aviation and hospitality industries. The book analyzes the challenges and possible strategies for recovery to meet the urgent needs of the industry to deal with this catastrophic health crisis. A good part of the book discusses the negative effect of the pandemic to these industrial sectors and the strategies to reduce it. The book also explores other aspects of the tourism and hospitality development as the base for recovery such as applying more flexible business models, understanding the resident’s perception and emotion experience, strengthening the human resource management, and improving the destination image for marketing, etc. Some long-term issues are also discussed such as management education and environment protection education. The book is highly recommended for tourism and aviation researchers, policy makers, industry practitioners, and graduate students.

This book is a collection of selected papers from the 10th International Conference on Tourism and Hospitality between China and Spain (www.china-spain.org).

Yuhua Luo is the founding chair of the International Conference on Tourism between China and Spain (www.china-spain.org). She has worked as a full professor at the University of Balearic Islands, Spain for over twenty years. She has been the main proposer, project leader and proposal evaluator of many European and Spanish national R & D projects. She has cooperated with many well-known industrial companies and universities in Europe and China. In addition to publishing numerous research papers, she has published seventeen volumes of Lecture Notes of Computer Science (LNCS) by Springer as a sole editor. She is also a guest editor for the journal of Tourism Economics in UK. 

Hongmei Zhang is the Vice Dean in Shanghai Institute of Tourism, Shanghai Normal University in China. Her research and consulting interest focuses on consumer behavior in tourism, tourism destination marketing, pro-environmental behavior and national park management. She is the author of six books andmore than 70 scientific publications. She is the editor-in-chief of Tourism Science, a leading tourism journal in China.

Jinbo Jiang is a supervisor at the Institute of Tourism Development and Planning, South China University of Technology. He is a member of the national and provincial Tourism Teaching Guidance Committee in China and a consulting expert for Guangzhou Municipal Government. He has long been engaged in teaching and research in tourism planning, regional, destination development and management, large-scale events and exhibition project management.

Doudou Bi is a Ph.D of Sun Yat-sen University in China and a visiting scholar of university of Birmingham, UK. She is now associate professor of the department of tourism management, South China University of Technology. She has long been engaged in teaching and researching on tourism fields, including tourism industry economy and policy, leisure study and urban development.

Yujing Chu obtained his doctoral degree from the school of economics and management of Tongji University in management. Since 2015, he has been teaching at the school of tourism of Shanghai Normal University / Shanghai Tourism College. He is also a postdoctoral researcher in the Department of tourism of Fudan University.