At a time when COVID-19 is transforming the tourism industry, this book presents a collection of some of the many contemporary contradictions and inconsistencies apparent in tourism contexts and tourism studies. Increasingly, tourism is regarded as an agent of social and cultural change, in ways which inevitably throw up new and inescapable paradoxes. The chapters draw attention to paradoxes (such as Anglo-Western-centrism/Non-Western imperatives, continued colonisation/decolonisation, political apparatus/people’s empowerment, global standards/local dynamics) and their prominence in the tourism field as well as in other disciplines. The volume offers a reconsideration of what may be needed, conceptually and methodologically, in order to equip researchers and practitioners in tourism and related social science fields to better interpret and manage the future of tourism.

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Hazel Tucker is a Professor in the Department of Tourism, University of Otago, New Zealand. Her research interests include the advancement of critical interpretative methodologies and theory regarding tourism’s influence on sociocultural identities, relationships and change.

Keith Hollinshead is a Distinguished Professor for the International Tourism Studies Association. His research interests include soft science and advanced qualitative research methods, transdisciplinary studies, public culture and cultural heritage.

Erdin� �akmak is a Senior Fellow at the Academy of Tourism, Breda University of Applied Sciences, the Netherlands. His research interests include informal economies, tourism sociology, power relations in tourism, conflict-ridden destinations. Hazel Tucker is a Professor in the Department of Tourism, University of Otago, New Zealand. Her research interests include the advancement of critical interpretative methodologies and theory regarding tourism's influence on sociocultural identities, relationships and change. Keith Hollinshead is a Distinguished Professor for the International Tourism Studies Association. His research interests include soft science and advanced qualitative research methods, transdisciplinary studies, public culture and cultural heritage.

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