This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780582312739. Codice articolo 9815873

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Dati bibliografici

Titolo: Tourism: Principles and Practice

Casa editrice: Longman

Data di pubblicazione: 1999

Legatura: Brossura

Condizione: Good

Edizione: seconda edizione

Descrizione articolo

Riassunto:

The best-selling undergraduate tourism textbook has now been expanded and completely revised throughout. It offers a complete framework of theory and practice for students of tourism, providing readers with the fundamental and underlying principles with which to approach the study of this exciting subject area. The key objective of "Tourism Principles and Practice" is to provide a comprehensive grounding in the subject of tourism to all students. It takes a thematic approach to the subject, underpinning the various concepts associated with tourism and demonstrating the linkages within this complex subject area. The book provides a comprehensive evaluation of the four key elements of tourism: - demand - destinations - industry and government organisations - marketing The new edition features a whole new section comprising six major case studies which demonstrate the application of key principles to real-life issues and problems and highlight the relationships between the individual elements of the tourism system. Also new to this edition is a section on information technology and tourism.

Product Description:

Book by Cooper Chris

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Tourism: Principles and Practice

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