Trading Up: Why Consumers Want New Luxury Goods. And How Companies Create Them (Revised and Updated)

Silverstein, Michael J.; Fiske, Neil; Butman, John [Contributor]

ISBN 10: 1591840805 / ISBN 13: 9781591840800

Editore: Portfolio Hardcover, 2004

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Codice articolo 1591840805-3-29659369

Dati bibliografici

• Titolo: Trading Up: Why Consumers Want New Luxury Goods. And How Companies Create Them (Revised and Updated)
• Editore: Portfolio Hardcover
• Data di pubblicazione: 2004
• Lingua: Inglese
• ISBN 10: 1591840805
• ISBN 13: 9781591840800
• Rilegatura: hardcover
• Condizione: Good

Descrizione articolo

Riassunto

A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. 40,000 first printing.

Informazioni sull?autore

Michael Silverstein is a senior vice president of The Boston Consulting Group. He has helped clients develop new premium-priced products that command $4 billion in retail sales.
Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath & Body Works.