Transformation, Designed: [ ]Evolution Within

Silver Award Winner, Nonfiction Book Awards 2025

In today's fast-paced business world, remaining relevant and competitive is critical for any enterprise. But with every company jostling to create the next best product or service, that's much easier said than done.

So, how can you disrupt the traditional way of doing things and create unique value propositions that launch you far beyond what big corporations can do? One word: design.

In his debut book, Transformation, Designed, J.J. de la Torre insightfully explores the role of design in business transformation, particularly in the digital age. Pulling from J.J.'s expertise and experiences as a thought leader at the forefront of innovation, strategy, and design, this incredible resource details how to leverage design to change companies--and disrupt entire industries--from within.

Through case studies and insights from digital disruptors and trailblazing corporations, Transformation, Designed provides a toolkit for organizations looking to jumpstart their own evolution processes. In its pages, it highlights the role design has played throughout history, relates the explosion of opportunities provided by the advent of digital technology, and describes how the future will require continuous reinvention. Ultimately, readers should recognize that embracing design is key for companies seeking to create experiences that reshape their value propositions and forge lasting partnerships with loyal customers and even other disruptors.

Transformation, Designed is an essential guide for not only leaders but individuals interested in the intersection of design and business. Offering a clear path to accelerating your organization for long-term success, this book is a must-read for anyone eager to execute digital transformation powered by design.

A world leader in digital businesses, disruption, and digital transformation, Juan Jose (J.J.) de la Torre is an expert in the areas of strategy, innovation, and all things digital. He has been recognized as one of the world's top eighteen digital transformation leaders and a top five digital marketing influencer. J.J. holds an MBA from INSEAD, a master's degree from La Salle, and an industrial engineering degree from Adolfo Ibanez.

J.J. is a senior executive with decades of experience across the globe. Following his return to his home country, Chile, after twenty years of a successful international career, J.J. joined Virtus Partners as a senior partner. At Virtus, J.J. led the organization's digital endeavors, which turned into Raven, a unique consulting boutique solely focused on business disruption and acceleration. As Raven's CEO, J.J. pools strategy, design, technology, and analytics to help clients across industries embrace digital enablers and technologies.

He has founded and successfully traded three start-ups and is also an angel investor for fourteen start-ups, a mentor for more than 150 companies, and the founder of the first information and communications technology incubator in Saudi Arabia as well as the first 360 accelerator in the Middle East. He has even advised the United Nations and has delivered more than two hundred keynotes on entrepreneurship, gaining recognition from Forbes, the Bill & Melinda Gates Foundation, and more.

A father of three and a loving husband to his wife, Maria, J.J. is a former professional DJ and now music composer, a PADI diving instructor, and a mountain bike and golf aficionado. In his free time, he enjoys traveling and adventure sports.