Transformation in Times of Crisis : Eight Principles for Creating Opportunities and Value in the Post-Pandemic World

Nitin Rakesh, Jerry Wind

ISBN 10: 1637147554 / ISBN 13: 9781637147559

Editore: Notion Press, 2020

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Used book that is in excellent condition. May show signs of wear or have minor defects.

Codice articolo 40701607-6

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• Titolo: Transformation in Times of Crisis : Eight Principles for Creating Opportunities and Value in the Post-Pandemic World
• Editore: Notion Press
• Data di pubblicazione: 2020
• Lingua: Inglese
• ISBN 10: 1637147554
• ISBN 13: 9781637147559
• Rilegatura: Brossura
• Condizione: Very Good

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Riassunto

Winner of the International Business Book of the Year Award 2021

Winner of the Silver Stevie for Best Business Book

“I wish I had written this book!” – Philip Kotler, Father of Modern Marketing

This urgent and timely book by a visionary business practitioner, Nitin Rakesh, CEO, Mphasis and award-winning academic, Jerry Wind, Lauder Professor Emeritus, Wharton bridges the worlds of industry and academia to bring you the knowledge that can help your business thrive even in a crisis. This book is a gamechanger for businesses, large and small, enabling them to customize and implement a winning strategy by using the book’s eight principles and tools to seek out opportunities for long-term value creation in a post-pandemic world.

“I am sure other leaders will find their book as relevant as I did.” - Keith A. Grossman, President, Time Magazine

“Businesses either need to seize the opportunities created by that disruption, or risk being left behind. Rakesh and Wind provide a smart guide to the first option.” - Alan Murray, CEO, Fortune

“The authors of Transformation in Times of Crisis provide a smart, tangible approach to help companies emerge from crises, not only intact but stronger.”– Manny Maceda, Worldwide Managing Partner, Bain & Co.

“The eight principles in this book form a great framework to change our mindset and focus on the right implementation strategy to survive and succeed in the next normal.” – Debjani Ghosh, President, NASSCOM