Traversing the Valley of Death: A practical guide for corporate innovation leaders
Markham Ph.D., Stephen K; Mugge, Paul C
ISBN 10: 0990985318 ISBN 13: 9780990985310
Editore: Stephen K Markham, 2014
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Bay State Book Company, North Smithfield, RI, U.S.A.
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Codice articolo BSM.104WO
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Traversing the Valley of Death is for managers with responsibility to grow revenue and market share or open new markets and lines of business. The process contained in this book provides a complete system to create new value starting with early needs assessment and continuing through detailed business planning and organizational adoption. This is an advanced book; it assumes managers are well initiated into their markets and company capabilities.
Informazioni sull?autore: Stephen K. Markham, Ph.D., and Paul Mugge are the former and present Executive Directors of the Center for Innovation Management Studies (CIMS) at North Carolina State University. CIMS is a unique industry-academic collaborative focused on how organizations implement innovation.
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Titolo: Traversing the Valley of Death: A practical ...
Casa editrice: Stephen K Markham
Data di pubblicazione: 2014
Legatura: Brossura
Condizione: very_good