Trends and Issues in Global Tourism 2011

Roland Conrady (u. a.)

ISBN 10: 3642267041 / ISBN 13: 9783642267048

Editore: Springer, 2013

Trends and Issues in Global Tourism 2011 | Roland Conrady (u. a.) | Taschenbuch | Trends and Issues in Global Tourism | xxvi | Englisch | 2013 | Springer | EAN 9783642267048 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. Codice articolo 105915950

Riassunto:

This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses today’s challenges in the aviation and hospitality industry, in destination management, and in marketing and distribution management. New empirical data on general travel behaviour and the latest consumer trends are also presented. The contributors to this book are well-known individuals from important tourism, travel and consulting firms (e.g. BCD Travel, Öger Tours, Booz and Company, GfK, IPK International) and researchers from universities in Switzerland, United Kingdom, the Netherlands, and Germany. In addition institutes specializing in future research highlight important travel trends. Corporate social responsibility is one of the top themes to-be and therefore a focus of this book, offering insights into the concept of CSR, empirical data on consumer requests, corporate strategy issues and financial investment implications.

Dalla quarta di copertina: This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses today s challenges in the aviation and hospitality industry, in destination management, and in marketing and distribution management. New empirical data on general travel behaviour and the latest consumer trends are also presented. The contributors to this book are well-known individuals from important tourism, travel and consulting firms (e.g. BCD Travel, Öger Tours, Booz and Company, GfK, IPK International) and researchers from universities in Switzerland, United Kingdom, the Netherlands, and Germany. In addition institutes specializing in future research highlight important travel trends. Corporate social responsibility is one of the top themes to-be and therefore a focus of this book, offering insights into the concept of CSR, empirical data on consumer requests, corporate strategy issues and financial investment implications.

Dati bibliografici

Titolo: Trends and Issues in Global Tourism 2011
Casa editrice: Springer
Data di pubblicazione: 2013
Legatura: Taschenbuch
Condizione: Neu