The Tuned-In Agent : The New Science of Real Estate Success

The Tuned-In Agent: The New Science of Real Estate Success is a game-changing guide for real estate professionals seeking career success without burnout. Authors Michael Edlen and Danielle Lazier bring 50+ years of experience and over $2.7 billion in sales to this fresh approach. This revolutionary methodology moves beyond traditional sales techniques, focusing on emotional intelligence and ‘tuned-in listening’ to help you: 

• Identify personality types for more effective communication
• Build stronger client relationships using the Platinum Rule
• Uncover clients’ actual needs through ‘Tuned-In Listening’
• Develop confidence and reduce stress through an abundance mindset
• Increase listings and sales while working more efficiently. Practical tools you can implement immediately: 
• Quickly identify high-probability clients
• Avoid free consulting and “second opinion” scenarios
• Build trust through empathy and understanding
• Navigate difficult conversations with professionalism
• Define success on your own terms 

Whether you’re new to real estate or a seasoned professional, this book transforms your practice. You’ll improve business metrics while experiencing a more fulfilling, balanced career. The Tuned-In Agent isn’t just about selling properties—it’s your roadmap to a more satisfying and successful life in real estate. --- 

“When two of real estate’s top professionals share the system behind their success, it’s worth paying attention. Michael and Danielle have cracked the code: genuine connection and trust-based relationships are the future of our industry. Their proven methodology helps agents communicate their unique value, save time, and close more deals—regardless of market conditions or compensation models. This isn’t just another real estate book. It’s a blueprint for thriving in the next era of our profession.” —Bob Bohlen, over 12,000 transactions closed in 35 years 

Danielle is the agent who has embraced Tactical Empathy more than any other. Her mastery of this methodology is obvious. She is in the field every day putting this work to the test, real life in real time. —Steve Shull, Real Estate Coach & Author 

“’Tuned-in listening’ has given me the ability to connect at a deeper level with clients, help them get to where they want to go faster, and provide clarity on the kind of business I want to run. The result? More money and a better life than ever before!” —Ruth Krishnan, Real Estate Professional

Michael Edlen and Danielle Lazier bring over 50 years of combined experience in real estate to this groundbreaking book. Their unique perspectives and proven success make them ideally suited to guide both new and experienced agents to a less stressful, more fulfilling career.

Michael Edlen transitioned into real estate in 1986 after earning an MBA from UCLA and a degree in Psychology. Within five years of specializing in the high-end of westside Los Angeles real estate, he was in the top 1% of all agents nationwide. His background in psychology and business principles allowed him to build his practice from scratch into a thriving enterprise. Over his career, Michael has helped over 1,700 clients and achieved over $1.6 billion in sales volume.

Danielle Lazier entered the hyper-competitive San Francisco real estate market in 2002 armed with a liberal arts degree and determination. Undeterred, she leveraged emerging technology, founding one of the first real estate blogs to connect with local buyers and sellers. Her innovative approach quickly established her as an industry pioneer with more than $1 billion in career sales. She now coaches other agents on her successful techniques while maintaining her own thriving real estate practice.

Both authors have been trained by top industry experts but found traditional sales methods lacking. Their journey led them to develop advanced emotional intelligence and what they call, ‘tuned-in listening’ techniques that transformed and reinvigorated their businesses. This resulted in deeper client relationships, increased satisfaction, and a more balanced approach to work and life.

Together, Michael and Danielle have developed a revolutionary approach to real estate that focuses on emotional intelligence, self-care, and what they call ‘tuned-in listening’. Their methods, honed through years of practical experience and continuous learning, have transformed their own practices and those of countless other agents. In this book, they share their insights on how to build deeper client relationships, reduce stress, and achieve greater success in the real estate industry. Their unique blend of psychological understanding, business savvy, and innovative thinking offers readers a fresh, more fulfilling approach to real estate sales.