A Type Primer

Kane, John

ISBN 10: 013099071X / ISBN 13: 9780130990716

Editore: Pearson, 2002

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Minor shelf wear to wraps. Light wear and soiling to edges of text block. Corners of text block lightly bumped. Text and images unmarked. Codice articolo CHAPkanATP

Dati bibliografici

Titolo: A Type Primer

Casa editrice: Pearson

Data di pubblicazione: 2002

Legatura: Paperback

Condizione: Very Good

Edizione: First Paperback Edition.

Descrizione articolo

Riassunto:

Practical and hands-on in approach, this book/exercise manual speaks clearly to beginning graphic designers and others involved with type about the complex meeting of message, image, and history surrounding typography. Focused on intent and content, not affect or style, it makes informed distinctions between what is appropriate and what is merely show (especially in terms of the "junk" often generated unenlightened by computer users). Filled with examples, exercises, and background information--and designed itself to reflect good typographic design--it guides readers systematically to the point where they can not only understand but demonstrate basic principles of typography, and thereby strengthen their own typographic instincts. Basics. Development. Letters. Words and Phrases. Text. Simple Organization. Grid Systems. For beginning graphic designers and others interested in learning the effective use of type.

Informazioni sull?autore:

John Kane teaches typography and graphic design at Northeastern University and at The Art Institute of Boston at Lesley University. He has been a practicing graphic designer and teacher for the last twenty-five years.