A Type Primer

John Kane

ISBN 10: 013099071X / ISBN 13: 9780130990716

Editore: Pearson, 2002

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May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.15. Codice articolo G013099071XI4N00

Dati bibliografici

Titolo: A Type Primer

Casa editrice: Pearson

Data di pubblicazione: 2002

Legatura: Paperback

Condizione: Very Good

Condizione sovraccoperta: No Jacket

Descrizione articolo

Riassunto:

Practical and hands-on in approach, this book/exercise manual speaks clearly to beginning graphic designers and others involved with type about the complex meeting of message, image, and history surrounding typography. Focused on intent and content, not affect or style, it makes informed distinctions between what is appropriate and what is merely show (especially in terms of the "junk" often generated unenlightened by computer users). Filled with examples, exercises, and background information--and designed itself to reflect good typographic design--it guides readers systematically to the point where they can not only understand but demonstrate basic principles of typography, and thereby strengthen their own typographic instincts. Basics. Development. Letters. Words and Phrases. Text. Simple Organization. Grid Systems. For beginning graphic designers and others interested in learning the effective use of type.

Informazioni sull?autore:

John Kane teaches typography and graphic design at Northeastern University and at The Art Institute of Boston at Lesley University. He has been a practicing graphic designer and teacher for the last twenty-five years.