UX Optimization

W. Craig Tomlin

12 valutazioni di Goodreads

Lingua: inglese

Editore: Apress Sep 2018, 2018

1484238664 / 9781484238660

Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermaniaBuchWeltWeit Ludwig Meier e.K.

Venditore con 5 stelle

Venditore AbeBooks dal 11 gennaio 2012

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Descrizione dell’articolo da parte del venditore

This item is printed on demand - it takes 3-4 days longer - Neuware -Combine two typically separate sources of data-behavioral quantitative data and usability testing qualitative data-into a powerful single tool that helps improve your organization's website by increasing conversion and ROI. The combination of the what is happeningdata of website activity, coupled with the whyit's happening data of usability testing, provides a complete 360-degree view into what is causing poor performance, where your website can be optimized, and how it can be improved.There are plenty of books focusing on big data and using data analytics to improve websites, or on utilizing usability testing and UX research methods for improvement. This is the first book that combines both subjects into a methodology you can use over and over again to improve any website.UX Optimization is ideal for anyone who wants to combine the power of quantitative data with the insights provided by qualitative data to improve website results. The book uses step-by-step instructions with photos, drawings, and supporting screenshots to show you how to: define personas, conduct behavioral UX data analysis, perform UX and usability testing evaluations, and combine behavioral UX and usability data to create a powerful set of optimization recommendations that can dramatically improve any website.What You'll LearnUnderstand personas: what they are and how to use them to analyze dataUse quantitative research tools and techniques for analysisKnow where to find UX behavioral data and when to use itUse qualitative research tools, techniques, and proceduresAnalyze qualitative data to find patterns of consistent task flow errorsCombine qualitative and quantitative data for a 360-degree viewMake recommendations for optimizations based on your findingsTest optimization recommendations to ensure improvements are achievedWho This Book Is ForBig data analytics (quantitative) professionals who want to learn more about the qualitative side of analysis; UX researchers, usability testers, and UX designers (qualitative professionals) who want to know more about big data and behavioral UX analysis; and students of UX, UX designers, product managers, developers, and those at startups who want to understand how to use behavioral UX and usability testing data to optimize their websites and apps. 220 pp. Englisch.…

Codice articolo 9781484238660

Titolo
UX Optimization
Autore
W. Craig Tomlin
Editore
Apress Sep 2018
Anno di pubblicazione
2018
Condizione
Neu
Rilegatura
Taschenbuch
Lingua
inglese
ISBN 10
1484238664
ISBN 13
9781484238660
Peso dell'articolo
424 grammi
Dimensioni
254x178x13 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germania

Venditore con 5 stelle

Venditore AbeBooks dal 11 gennaio 2012

Tariffe di spedizione da Germania a U.S.A.

ArticoloDa 5 a 15 giorni lavorativiDa 5 a 15 giorni lavorativi
Primo articoloEUR 23,00EUR 23,00
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BuchWeltWeit Ludwig Meier e.K.

Germania