Titolo: The Ultimate Assist: The Relationship and Broadcast Strategies of the Nba and Television Networks (Hampton Press Communication Series: Mass Media and Journalism)
Editore: Hampton Pr
Data di pubblicazione: 2002
Lingua: Inglese
ISBN 10: 1572734078
ISBN 13: 9781572734074
Rilegatura: Hardcover
Condizione: Good
Condizione della sovraccoperta: No Jacket

Descrizione articolo

Riassunto

This volume examines the relationship between the NBA and the television networks who broadcast its games. It reveals several broadcast strategies that were implemented to help grow the sport of NBA basketball from the late 1970s-80s to the present. It features exclusive interviews with key personnel and offers an integrated model of mass media and uses and gratifications effects.

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Book by Fortunato John A

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