Ultimate Guide to Google Ads

Marshall, Perry

ISBN 10: 159918673X / ISBN 13: 9781599186733

Editore: Entrepreneur Press, 2020

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Codice articolo 00102977747

Riassunto:

Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google’s Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout.

Updates specific to this edition include:

• Powerful bidding strategies using remarketing lists for search ads
• New ad extension features
• Automation capabilities using scripts
• Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google Ads account for your business

Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by Google Ads experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined campaign proven to increase search engine visibility, consistently capture clicks, double website traffic, and increase sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

Informazioni sugli autori: Bryan Todd is an international marketing consultant and Google AdWords specialist.

Mike Rhodes, CEO and founder of WebSavvy, is an international speaker and bestselling author, specializing in Google Ads, Google Analytics, and website conversions.

Perry Marshall the number-one author and world’s most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in AdWords stupidity tax.” His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results.He’s been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He’s shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Gary Halbert, Harvey Mackay and Les Brown. He's consulted in over 200 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance.

Perry Marshall is one of the world’s most expensive and sought-after business consultants. He has helped over 100,000 advertisers save billions of dollars in “AdWords stupidity tax”.

Mike Rhodes, CEO and founder of WebSavvy, is an international speaker and bestselling author, specializing in Google Ads, Google Analytics, and website conversions for business growth

Bryan Todd is an international marketing consultant and Google Ads specialist with clients in dozens of industries from healthcare and book publishing to manufacturing and computer software.

Dati bibliografici

Titolo: Ultimate Guide to Google Ads
Casa editrice: Entrepreneur Press
Data di pubblicazione: 2020
Legatura: Brossura
Condizione: Good